Send Your Love
Overview
28 hours of live broadcasting / 2328 drawings
8311 vists / 14.330 pageviews
564 Facebook users
Accessed by 50 countries
About
In December 2009 Bossa Nova Films, one of Brazil’s most prominent cinema production and development companies, launched a project highlighting its interactive work. by inspiring people to spread their best wishes for 2010 worldwide, in a very simple, beautiful, effective and creative way.
Through the combination of live media streaming, projection and social networking, Bossa Nova used an "all in one" campaign.Using Facebook Connect, they which allowed them to online, offline and social at the same time.
The website offered users a space to draw/write their very own messages. Each user had 45 seconds to complete a handcrafted message and once it was done, they had the option to publish it on Facebook.
These messages were projected onto Bossa Nova's facade in São Paulo, turning it into a 120m2 live streaming video-outdoor. Moreover, every message got broadcasted live on Internet. This advertising action ran from Dec 14th to Dec 22nd, from 8 pm to 1 am.
Over the course of one week we had acquired 2000 drawings, and more than 8.300 visits. During the broadcasting hours, the waiting cue often reached our server limite (25 persons). By the end of this action we had more than 500 fans on our Facebook Fanpage, hundreds of tweets talking about it and several mentions in accredited advertisement blogs and websites. We can gladly announce: Mission Accomplished.
